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The Mishna in Avos (5:2) divides the first two millennia of humanity into a double feature of societal dysfunction: ten generations from Adam until Noach, followed by ten more from Noach to Avraham. Both groups seemed to have a special talent for testing, so to speak, Hashem’s patience.
The Mishna reads:
“There were ten generations from Adam to Noach, in order to make known what long-suffering is His; for all those generations kept on provoking Him, until He brought upon them the waters of the flood.
There were ten generations from Noach to Abraham, in order to make known what long-suffering is His; for all those generations kept on provoking Him, until Abraham, came and received the reward of all of them.”
The commentaries raise two fascinating questions:
First, why does the Mishna say “He brought the flood waters” after Noach's ten generations, but "he [Avraham] received the reward of all of them" after Avraham’s ten generations?
Second, what does it mean that Avraham “received the reward of all of them”; if the people of those generations were wicked, what “reward” is there to even speak of?
The Vayagel Yaakov, quoting Rashi's second explanation says this "reward" was the merit one receives when one brings people to teshuva and the subsequent mitzvos they observe.
The Mishna is teaching that Avraham's spiritual influence was so profound that it not only changed his own generation - it generated the equivalent merit of all ten generations before him!
Noach, for all his righteousness, wasn’t as successful in his teshuva efforts and couldn't catalyze this level of transformation, and therefore the Mishna specifically attributes "receiving the reward of all of them" to Avraham but not to Noach.
To understand why their results may have differed, let’s look at their contrasting methods of outreach.
The Gemara in Sanhedrin (108a-b) paints a striking portrait of Noach's approach to inspiring teshuva:
“Noach the righteous would rebuke and say to them: Repent! And if you do not, the Holy One, Blessed be He, will bring a flood upon you and float your corpses on the water like wineskins filled with air that float on water! …If He wishes He will bring hot and viscous water between your feet and you won’t be able to do anything to prevent it!”
To distills Noach's approach into a single, telling phrase, the Gemara says "his words were harsh as torches."
No gentle nudges here - just raw, searing truth.
Meanwhile, the Gemara in Sotah (10b) describes Avraham's style of outreach: He would Invite people in for a delicious meal and, slip in some theology between the appetizer and main course.
At the end of the meal, when they try to thank him, he'd say, "Oh, don't thank me - thank the One who actually created all this food!" They’d come to the startling realization that such bounty and goodness must have indeed come from a Greater Entity, and they would be on their way to cling to Hashem.
Wash. Rinse. Repeat.
But before we all jump on Noach, let’s take a step back and see the moral landscape Noach found himself in.
These weren't people who occasionally downloaded movies illegally - they were hardened miscreants who turned brazen theft and unthinkably disgusting acts into a way of life - a lifestyle they embraced whole heartedly.
After Hashem revealed to Noach that humanity stood on the brink of destruction, Noach desperately tried to pull people back from an imminent catastrophe. His harsh words weren't born of cruelty, but of urgent necessity. When you know a flood is coming, you don't have time for subtle persuasion.
Avraham's generation, though still deeply flawed, operated under a fundamentally changed world. The Deluge had taught that there were boundaries they dare not cross; no one was going to live a lifestyle that ended up in a (literal) hot mess. This altered reality afforded Avraham the space to employ a gentler approach, one focused on the path to spiritual growth rather than desperately trying to prevent imminent destruction.
Both Avraham and Noach tried their hardest according to the way they thought would be most effective, but in the end Avraham was successful and Noach was not.
This contrast between Avraham and Noach can also explain the oft-quoted Rashi in the beginning of the Parsha, that had Noach been in the generation of Avraham he would have been even a bigger righteous person.
Noach’s hardball approach to promote change definitely had merit and continues to have merit in certain situations; indeed there are countless people who commit to change their ways as a result of a fire-and-brimstone speech and scare tactics.
Perhaps the particular makeup of the generation Noach was up against just wasn’t ready to change, no matter who the preacher was, and had Noach worked in tandem with “uplifting” speakers, his approach could have been more effective.
Two takeaways here:
First and foremost, let’s keep our eyes and ears open to both kinds of inspiration. Sometimes, a heartwarming shiur is just the cozy blanket we need to wrap ourselves in. Other times, though, we could use a spiritual cold shower.
Second, if you’re ever trying to inspire change in others, you can be either a Noach or an Avraham… just read the room first.
Good Shabbos and a Gut Choidesh!
Sources:

(ב) עֲשָׂרָה דוֹרוֹת מֵאָדָם וְעַד נֹחַ, לְהוֹדִיעַ כַּמָּה אֶרֶךְ אַפַּיִם לְפָנָיו, שֶׁכָּל הַדּוֹרוֹת הָיוּ מַכְעִיסִין וּבָאִין עַד שֶׁהֵבִיא עֲלֵיהֶם אֶת מֵי הַמַּבּוּל.

עֲשָׂרָה דוֹרוֹת מִנֹּחַ וְעַד אַבְרָהָם, לְהוֹדִיעַ כַּמָּה אֶרֶךְ אַפַּיִם לְפָנָיו, שֶׁכָּל הַדּוֹרוֹת הָיוּ מַכְעִיסִין וּבָאִין, עַד שֶׁבָּא אַבְרָהָם וְקִבֵּל עָלָיו שְׂכַר כֻּלָּם:

(2) [There were] ten generations from Adam to Noah, in order to make known what long-suffering is His; for all those generations kept on provoking Him, until He brought upon them the waters of the flood.

[There were] ten generations from Noah to Abraham, in order to make known what long-suffering is His; for all those generations kept on provoking Him, until Abraham, came and received the reward of all of them.

(ג) שכר כלם. לפי שעד עתה לא היה צדיק בעולם כל כך שינחל חלקו וחלקם בעוה״ב.

נ״א השכר שהיה ראוי לכולם אילו חזרו בתשובה קבל אברהם אבינו על עצמו. ובנח לא נאמר "עד שבא נח וקבל עליו שכר כלם" לפי שלא היה צדיק כל כך שנא' בו צדיק תמים היה בדורותיו ולא בדורות אחרות.

נ״א ונ״ל דכ״ש שאם היה בדור צדיקים שהיה צדיק גמור:

See Divrei Agadah (Parshas Lech Lecha, p. 38 s.v. V'es HaNefesh) where Reb Eliashev explains that the schar that Avraham had that eclipsed Noach was the fact that Avraham's influence began an entirely new tekufa in the world, his influence was truly seismic, in constrast to Noach's.

דרש רבא מאי דכתיב (איוב יב, ה) לפיד בוז לעשתות שאנן נכון למועדי רגל מלמד שהיה נח הצדיק מוכיח אותם ואמר להם דברים שהם קשים כלפידים

Rava taught: What is the meaning of that which is written: “A contemptible torch [lapid] in the thought of him that is at ease, a thing ready for them whose foot slips” (Job 12:5)? This teaches that Noah the righteous would rebuke the people of his generation, and he said to them statements that are harsh as torches [kelapidim],

דרש ר' יוסי דמן קסרי מאי דכתיב (איוב כד, יח) קל הוא על פני מים תקולל חלקתם בארץ מלמד שהיה נח הצדיק מוכיח בהם ואומר להם "עשו תשובה! ואם לאו הקב"ה מביא עליכם את המבול ומקפה נבלתכם על המים כזיקין!" שנאמר קל הוא על פני מים ולא עוד אלא שלוקחין מהם קללה לכל באי עולם שנאמר (איוב כד, יח) תקולל חלקתם בארץ לא יפנה דרך כרמים מלמד שהיו מפנים דרך כרמים אמר לו ומי מעכב אמר להם פרידה אחת יש לי להוציא מכם.

Rabbi Yosei from Caesarea taught: What is the meaning of that which is written: “He is swift upon the face of the waters; their portion is cursed in the earth; he turns not by way of the vineyards” (Job 24:18)? This teaches that Noah the righteous would rebuke the people of his generation and say to them: "Repent! And if you do not, the Holy One, Blessed be He, will bring a flood upon you and float your corpses on the water like wineskins filled with air that float on water!" as it is stated: “He is swift upon the face of the waters.” Moreover, a curse is taken from them to all who enter the world, as people will curse others, saying: They shall be like the generation of the flood. As it is stated: “Their portion is cursed in the earth.” The conclusion of that verse: “He turns not by way of the vineyards,” teaches that they would clear a path through vineyards. They said to Noah: And who is preventing the flood from coming? Noah said to them: I have one pigeon, Methuselah, who will die at his appointed time, which I must remove from among you before the flood.

I mentioned that there still is a place for Noach's "fire and brimstone" / scare tactic approach.
See U'Piryo Matuk (beginning Parshas Noach) of the story where a fiery speaker roused one to teshuva.
Also see Mishna in Bava Metzia 44a where a "scare tactic" is used to caution people from doing underhanded things in business.
אֲבָל אָמְרוּ: מִי שֶׁפָּרַע מֵאַנְשֵׁי דּוֹר הַמַּבּוּל וּמִדּוֹר הַפְּלַגָּה – הוּא עָתִיד לְהִפָּרַע מִמִּי שֶׁאֵינוֹ עוֹמֵד בְּדִבּוּרוֹ.

But with regard to the latter case, the Sages said: He Who exacted payment from the people of the generation of the flood, and from the generation of the dispersion, i.e., that of the Tower of Babel, will in the future exact payment from whoever does not stand by his statement.

רַבִּי יְהוּדָה וְרַבִּי נְחֶמְיָה, חַד אָמַר: פַּרְדֵּס, וְחַד אָמַר: פּוּנְדָּק. בִּשְׁלָמָא לְמַאן דְּאָמַר פַּרְדֵּס, הַיְינוּ דִּכְתִיב ״וַיִּטַּע״. אֶלָּא לְמַאן דְּאָמַר פּוּנְדָּק, מַאי ״וַיִּטַּע״? כְּדִכְתִיב: ״וַיִּטַּע אׇהֳלֵי אַפַּדְנוֹ וְגוֹ׳״. ״וַיִּקְרָא שָׁם בְּשֵׁם ה׳ אֵל עוֹלָם״. אָמַר רֵישׁ לָקִישׁ: אַל תִּיקְרֵי ״וַיִּקְרָא״,
The tanna’im Rabbi Yehuda and Rabbi Neḥemya disagree as to the meaning of the word “eshel.” One said that it means an orchard [pardes], and one said that it means an inn [pundak]. The Gemara continues: Granted, according to the one who said that it means an orchard, this is what is written: “And he planted,” and this is suitable language for an orchard. But according to the one who said that he opened an inn, what is the meaning of the phrase “and he planted”? The Gemara answers: As it is written: “And he shall plant [vayitta] the tents of his palace between the seas and the beauteous holy mountain; and he shall come to his end, and none shall help him” (Daniel 11:45), indicating that the word vayitta, and he planted, is also used to indicate pitching tents. The verse there states: “And he planted an eshel in Beersheba, and called there [vayyikra] on the name of the Lord, the Everlasting God” (Genesis 21:33). Reish Lakish said: Do not read this word literally as vayyikra,” and he called,
אֶלָּא ״וַיַּקְרִיא״. מְלַמֵּד שֶׁהִקְרִיא אַבְרָהָם אָבִינוּ לִשְׁמוֹ שֶׁל הַקָּדוֹשׁ בָּרוּךְ הוּא בְּפֶה כׇּל עוֹבֵר וָשָׁב. כֵּיצַד? לְאַחַר שֶׁאָכְלוּ וְשָׁתוּ, עָמְדוּ לְבָרְכוֹ. אָמַר לָהֶם: וְכִי מִשֶּׁלִּי אֲכַלְתֶּם? מִשֶּׁל אֱלֹהֵי עוֹלָם אֲכַלְתֶּם! הוֹדוּ וְשַׁבְּחוּ וּבָרְכוּ לְמִי שֶׁאָמַר וְהָיָה הָעוֹלָם.

but rather as vayyakri, and he caused others to call. This teaches that Abraham our forefather caused the name of the Holy One, Blessed be He, to be called out in the mouth of all passersby. How so? After the guests of Abraham ate and drank, they arose to bless him. He said to them: But did you eat from what is mine? Rather, you ate from the food of the God of the world. Therefore, you should thank and praise and bless the One Who spoke and the world was created. In this way, Abraham caused everyone to call out to God.